Thursday, December 30, 2010

Chicago (and Coca-Cola) do(es) recycling

thanks to Renee Mak, "while gallivanting around Chicago":

This makes me wonder about the marketing behind the label and flashy association of coca-cola with recycling.

A quick google search sounds like this is part of their "goal to recycle 100 percent of plastic bottles in the U.S." ...(by no determined date). ...Which makes me think a little about greenwashing and that old saying about how 'recycling is like quiting smoking on you death bed'.